Pura Vida

Pura Vida is founded on the conviction that business can be driven by good rather than greed; that capitalism can be an agent for compassion.
Pura Vida's mission and methods are predominantly derived from a few core values:
- Excellence in coffee: Pura Vida is premium gourmet coffee, an affordable luxury, a sensual reward to the discerning consumer.
- Nourishing: Pura Vida is an engine of benevolence and compassion. It promotes physical and spiritual well–being, environmental integrity and the value of hard work.
- Sense of urgency: Pura Vida is assertive. It applies imagination, and initiative to problem–solving. It addresses social and environmental issues that urgently need solutions.
- Redefining capitalism: Pura Vida actively promotes a replicable model for more humane capitalism built on economic fairness, environmental sustainability, and philanthropy.











