The W. K. Kellogg Foundation

Believing that our children are the key to lasting change, Mr. Kellogg established the W.K. Kellogg Child Welfare Fund in 1930. Assigning to the fund most of the stock in the Kellogg Company, he instructed his hand-picked board of trustees to: "Use the money as you please, so long as it promotes the health, happiness, and welfare of children." In time, W.K. realized that his Foundation could serve people of all ages in a multitude of ways. As his own sight deteriorated with his advancing age, he made significant contributions to agencies for the blind known for their programs that train people with impaired vision to be self-sufficient. And although the W.K. Kellogg Foundation's assets, scope, and diversity have grown over the years, its primary focus is still to help people to help themselves. By promoting individual leadership and volunteerism, people increase their understanding of often complex issues in the community, as well as develop a sense of ownership and responsibility.

W.K. Kellogg Foundation project teams were organized for their particular blend of expertise have effectively jump-started community development programs in the US, as well as the Caribbean, Latin America, and Southern Africa. The W.K. Kellogg Foundation is also at work at the government level, helping to write better policy, which affects the very people it represents, and are elected to serve. W.K. Kellogg's early vision for a better human condition was grounded in religious, moral and humanitarian values. But he was also a masterful implementer. Realizing that his trustees would outlive him, he conferred in them a strong sense of personal responsibility for the continuity of the W.K. Kellogg Foundation and its humane focus. His legacy has been honored. Since it’s founding in 1930, the W.K. Kellogg Foundation has always remained close to the ground and in contact with the needs of real people.